Rhapsody decides the Napster brand is no longer toxic in the U.S.

The Napster name, once synonymous with illegal music sharing, is now respectable enough to carry the flag for one of the oldest names in paid music streaming.

Rhapsody will soon change its name worldwide to Napster, the listening service said in a post on its site Tuesday. It already uses the Napster brand in Europe.

“Napster is coming,” the post said. “No changes to your playlists, favorites, albums, and artists. Same music. Same service. Same price. 100% the music you love. Stay tuned!"

The name change in the U.S. could be another attempt to catch up to Spotify, which recently passed 30 million subscribers. Rhapsody said late last year it had about 3.5 million.

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