IDG Contributor Network: Targeted advertising through vehicle choice -- an interesting experiment (and blunt tool)

The other day I heard about an interesting experiment to deliver highly targeted advertising to Japanese consumers.

Now, as we all know, Japan is a pretty consumer-driven society with a high uptake and appreciation for the latest and greatest in gadgetry -- heck, this is the country that invented multi-function toilet seats which perform a plethora of functions in one. So given the sophisticated nature of the Japanese consumer, it is fair to expect that their advertising will be similarly sophisticated.

The experiment I heard about brought together a bevy of different vendors -- data storage, hardware manufacturing, big data and the like. The idea of the experiment was to deliver targeted roadside advertising within the context of digital signage. Signing up to all the right buzzwords, I was told that the experiment would leverage big data, deep learning and artificial intelligence.

To read this article in full or to leave a comment, please click here