IDG Contributor Network: BI meets Amazon Echo because . . . (dubious) PR value

Sisense is a business analytics vendor. It actually has a pretty cool product that offers analytics baked into a silicon chip -- essentially the idea around Sisense is to make business intelligence (BI) quicker and easier, and to disrupt the traditional model of data warehousing, heavyweight extract, transform and load (ETL) tools, and the need for highly paid data scientists. Sisense combines the hardcore analytical tools with the visualization tools that organizations need to actually display data insights.

So Sisense is a cool company. Surely that would be enough to get it some attention? Alas, in the world of big marketing budgets, incumbent vendors and heavily overused buzzwords, simply having a good product isn't enough -- companies need to be seen to be doing trendy stuff. Which is where an integration being announced by Sisense today comes in.

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