Apple unlocks $3b business in Pokemon Go

My social media feeds are full of tales of people chasing Pokemon using Pokemon Go app. Its overnight success has doubled Nintendo’s share price. It also represents a huge and underappreciated opportunity for Apple, the analysts at Needham & Co. explain in a report shared with me today.

There’s nothing virtual about this reality

“We estimate that 80 percent of total Pokemon Go spending will be spent on an iOS devices, and APPL keeps 30 percent,” said Needham & Co. analysts, Laura Martin and Dan Medina.

“Fundamentally, we calculate that Apple could generate $3 billion of incremental high-margin revenue from Pokémon Go over the next 12-24 months,” the said.

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