Apple pitches iPad Pro as computer

Although Apple has recently implied that its iPad Pro tablet could replace a traditional PC, the nascent ad campaign does not signal an immediate change in the company's strategy, an analyst argued today.

"The iPad Pro is not the answer to everything," said Carolina Milanesi, an analyst with Creative Strategies, in an interview. "I don't believe [Apple] thinks there is not a place for the Mac."

Milanesi was reacting to questions prompted by commentary she wrote after Apple introduced a new TV advertisement Aug. 1. In the ad, Apple labeled the keyboard-equipped iPad Pro a "computer," and deployed a tag line that said, "Imagine what your computer could do ... if your computer was an iPad Pro."

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