Tim Cook, Apple’s next five years in quotes

Where will Apple be in five years time? That’s a difficult question to answer, but the company's CEO, Tim Cook, dropped a few hints recently. We may not be able to see the whole picture, but we get a sense of its future plans.

Partnerships

Apple has got a lot better at partnerships. Speaking to the Washington Post, Cook notes the company is “collaborating much better with key partners,” particularly in the enterprise. This slightly more open approach is visible elsewhere, from the company’s environmental and labor reports to its effort to open up to a wider tranche of media and more. It’s reasonable to assume that Apple across the next five years will continue to expand its network of partnerships, if only that it can’t be disappointed at the actions of the small number of key allies it used to maintain. I don’t think Apple wants to get burned that way again.

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