IDG Contributor Network: What the Microsoft Surface ‘Hat for Your Cat’ takedown ad really means

“It’s slower, heavier, and a bit square…”

These words are packed with meaning for anyone trying to decide between an Apple Macbook and a Microsoft Surface Pro 4 tablet these days. The specs don’t lie, but the person speaking in a new ad while playing a piano that’s meant as an Apple takedown might be a little suspect.

First off, I should tell you I’m a fan of both the Surface line and any Macbook. They have their target markets. Anyone heading to college right now is probably thinking seriously about the Mac because it matches up nicely with the iPhone in their pocket. Anyone who has to rely on an old CRM app that runs on Windows only is probably thinking about the Surface.

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