IDG Contributor Network: The battle of the CRMs: Salesforce gets one Virgin Atlantic customer, Sugar another

For a few years now, Salesforce has had Virgin Atlantic as one of its more high-profile customer wins. Anything to do with the Virgin group and its charismatic founder Richard Branson is worth its weight in gold -- especially for technology vendors wishing to explain just why they deliver what modern businesses need.

So given that we are on the run up to Salesforce's mega conference, DreamForce, it was interesting to hear that SugarCRM, one of Salesforce's CRM rivals, is trumpeting its own Virgin customer win -- this case Virgin Mobile USA who have selected SugarCRM to run its customer service and engagement initiatives.

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