IDG Contributor Network: The best way to doom a holiday retail trial to failure: Don't brief employees
Combine a quarter-of-a-million temps with new customer interaction methods and then factor in retail's strong history of inadequately briefing all employees about technology changes. Can you spell trainwreck?
It's that time of year again when retailers prep for the holiday shopping season by bringing in crowds of temp employees. Kohl's just said it was bringing in 69,000 holiday temps, Target bringing in about 70,000, Toys"R"Us eyeing about 11,000 workers and Macy's is now bringing on 83,000 people. This would be a jolly event were it not for the fact that the holidays are also when merchants test the latest in mobile interactions with POS, store shelves, beacons and even aerial drones.
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