Salesforce kicks off its conference with mobile, IoT updates and more

Salesforce's annual Dreamforce mega-conference kicks off in San Francisco on Tuesday morning, and the company will announce a slew of updates to its apps and services.

The company is enhancing its mobile apps, launching deeper integrations between Salesforce and Quip and improving its services for processing IoT data.

All of these new features are aimed at leveling up Salesforce's feature set at a time when the company faces fierce competition from tech titans like Microsoft and Oracle, along with a fleet of startups.

The Salesforce1 app for iOS will be updated to let managers see how their employees are matching up against their quotas and how sales are stacking up against projections and quotas. In addition, companies will be able to pay extra for a My Salesforce1 functionality that lets them deploy their own version of the app with their own branding.

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