Departure of Target CDO underscores C-suite tensions

Target’s promotion of Jason Goldberger as its first chief digital officer (CDO) in May signaled that it was prioritizing ecommerce, mobile payments and other aspects of its online business. Four months later Goldberger is out, highlighting the challenges brick-and-mortar companies face as they make the difficult transition to digital.

"To provide clear accountability and speed up decision making, we will be transitioning Jason's responsibilities to two current leadership team members,” Target CEO Brian Cornell said. He split Goldberger’s responsibilities between CIO Mike McNamara, who took ownership of website and digital strategy and Chief Merchandizing Officer Mike Tritton, who assumed pricing and promotion duties.

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