5 Apple lessons Samsung must learn after its Note 7 disaster

Apple watchers may remember when the company had to recall a product following incidents in which the battery caught fire. That was the ill-fated PowerBook 5300 series, though, in Apple’s defense, the recall was fast, voluntary and only a few hundred units had been sold.

Learning is hard

Everyone makes mistakes. Those who claim to know all the answers seldom do. Those who deny their own fallibility can never be trusted, because they don’t display trust in themselves. The main thing is to learn the lessons of the error and strive not to repeat them again.

Samsung says innovation is what caused it to take the Note 7 off the market. “In a race to surpass iPhone, Samsung seems to have packed it with so much innovation it became uncontrollable,” Park Chul-wan, former director of the Center for Advanced Batteries at the Korea Electronics Technology Institute told The New York Times. (Via Samsung PR by the sound of it). Innovation isn’t innovation if it doesn’t work well, and right now Samsung can’t even figure out what the problem was. Apple’s “boring” iPhone 7, meanwhile, is selling in huge quantities, despite the negative expectation set by some in the media.

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