Application tie-ins are taking center stage in collaboration

Combining different forms of collaboration in one platform is only part of the battle when it comes to helping co-workers connect. There’s also integration with productivity applications so that employees don’t have to constantly switch between screens.

Cisco Systems scored a win in this area last month when it made a deal to bring its Spark and WebEx systems into Salesforce. But Avaya, an enterprise networking company that lacks Cisco’s heft and high profile partnerships, says this is where it can stand out in workplace communication. On Monday, it announced an all-in-one collaboration platform called Avaya Equinox, plus an open SDK (software development kit) for making other applications work with it.

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