IDG Contributor Network: cleverbridge and ChartMogul: Subscription billing and analytics better together

News today from two vendors that they're getting together and announcing a partnership. That in itself is no huge deal, but it does raise some questions, given the current climate of every tech vendor seemingly partnering with every other tech vendor, about what should be regarded as core to a product offering.

Fire to introduce the players here. cleverbridge (a company which, annoyingly for this pedant, doesn't capitalize its name) is a subscription billing vendor. At the risk of taking my readers down a bit of a secondary route, the subscription billing space is an incredibly important one as, increasingly, companies of every type are looking at delivering new options in terms of how customers consume their product or service.

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