FCC rules that ISPs need consent before selling your data, but Google and Facebook still don't

Like online privacy?

I know, the term seems like an oxymoron, but the FCC is trying to protect consumer data with a new ruling that says broadband providers need to get opt-in consent before sharing user information with third parties. But the ruling only goes so far and can't touch other companies that know a whole lot about you.

In IT Blogwatch, we want to know who can still sell our data.

What is happening? First, some background, provided by Brian Naylor:

ISPs...collect information about the movies we watch, the websites we visit and, in the case of smartphones, the...physical locations of where we are. It's a valuable trove of data, which the ISPs typically...package to data brokers and marketers without consumers' knowledge or permission.

So what is the deal with this new ruling? David Shepardson has the details:

To read this article in full or to leave a comment, please click here