Apple's MacBook Pro price hikes bolster iPad Pro-as-PC argument
Apple's dramatic price increase for its top-of-the-line MacBook Pro notebooks was aligned with the company's recent contention that the iPad Pro, when equipped with a keyboard, was a suitable substitute for a personal computer, analysts argued today.
"Normally they keep the price the same, but it's not just a refresh. They're trying to find a different place in the market for the MacBook Pro," said Carolina Milanesi of Creative Strategies.
That "different place," Milanesi continued, was at an even higher price point to portray the system as an even more premium personal computer than the MacBook Pro was before the hike.
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