IDG Contributor Network: Splunk goes down-market and leverages AWS' market dominance

Anyone who spends any reasonable amount of time perusing technology blogs will be well aware that this week sees Amazon Web Services holding its annual re:Invent event in Las Vegas. The event, which has become a "must attend" for most technology journalists and analysts (not to mention customers, partners and, often, competitors), sees tens of thousands of individuals descend upon Las Vegas to hear the latest and greatest from the cloud computing behemoth. It also sees a bunch of third-party vendors make product announcements -- either to roll out something that leverages a newly announced AWS feature, or simply to ride in the jet stream of the No. 1 public cloud vendor.

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