IDG Contributor Network: Are carriers going 'soft'?

Carriers are increasingly looking to supplement the connectivity subscriptions that they sell in order to increase per user revenues and return to the impressive growth days of the past.

However there is a fundamental business challenge facing all carriers: Just how many more phones and phone subscriptions will people buy in a maturing/saturating market? And while the future potential revenues from consumer IoT is large due to the sheer volume of devices, it doesn’t have the same premiums or margins as a relatively pricey smartphone plan. So carriers are left searching for other revenue opportunities.  

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