Silicon Valley speaks up against intolerance
After an electoral cycle full of hate and intolerance, who knew that an unpretentious 30-second Amazon ad could do so much good? You’ve probably seen it: a simple story of a Christian pastor and a Muslim imam having tea, laughing and complaining about their creaky knees. Later, each independently comes up with the ideal gift for the other: kneepads. The final few seconds show the two men putting on their pads and kneeling to pray. The ad is quite effective. Even after repeated viewing, it still brings a tear to my eye.
I’m apparently not alone. The ad has been a viral sensation, with 10 million views on Facebook and nearly 2 million on YouTube, not to mention countless millions on television (Amazon has bought a tremendous amount of airtime for it). News outlets including USA Today, Fortune and CNN took note of its message of the universality of faith and religious tolerance for Muslims.
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