IDG Contributor Network: Mac design decline: The solution staring Apple down

I no longer perceive Apple as an innovator.

And I no longer believe they are at the top of the heap with respect to creating products their customers crave.

I would suggest you can argue that for every product Apple makes, you can find a reasonable facsimile that does the same job.

Accordingly, it’s hard to be the top innovating dog when the degrees of separation between Apple and its competition are so slim.

Apple lost its focus when it prioritized profit over pleasing its customers. This is nothing new. It happens all the time with companies that become successful -- no matter the industry or sector.

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