Master Class (with video): At GE, digital transformation powers new lines of business

Digitizing work is one thing. Digital transformation is another. And there's a world of difference between the two efforts, according to Ganesh Bell, chief digital officer at GE Power, a General Electric subsidiary and a world leader in power generation and water technologies.

Many organizations are working to digitize their work or drive digital engagement with customers. Those are worthy efforts, says Bell, but he predicts those types of digital transformation projects will ultimately fall short.

"[The strategy] needs to go way beyond work and marketing to really reimagining your core business -- meaning your products, your offerings, your services. That's how you create new business models. Without that, most digital transformations will fail," says Bell, who spoke recently at the IDGE's AGENDA17 conference in Ponte Vedra Beach, Fla. (Watch Bell's complete mainstage presentation at the end of this article.)

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