ESPN And NCAA Set New 8-Year Media Rights Deal Worth $920M, Extending College Sports Run That Began In 1979
ESPN and the NCAA have agreed to an 8-year media rights deal, extending a run for college sports that began in 1979 when the all-sports cable network was in its infancy. The pact, which takes effect September 1, was valued at $920 million in multiple media reports. ESPN declined to comment on the financial terms […]