Cambridge Analytica’s Nix Hoped To Sell His Company To Ad Agency WPP
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The disgraced ex-CEO hoped to ride the data analytics firm’s involvement in the Trump campaign to a big payday.
Alexander Nix, the now-suspended CEO of Cambridge Analytica, carried in his briefcase a Thermos bottle full of snake oil even bigger than that peddled by Theranos CEO Elizabeth Holmes. While the disgraced executives are in completely different businesses, they both were obsessed with touting a new technology–and making deals based on its purported genius–before it was actually proven to work.