WPP merges ad agency giants JWT and Wunderman
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WPP is hoping to streamline business amid volatile times in the advertising industry.
WPP announced today that it is merging ad agencies J. Walter Thompson and Wunderman to create Wunderman Thompson, a new agency that will have 20,000 employees in about 90 different markets around the world. The news comes about two months since the holding company merged Y&R with VML to create VMLY&R.