Pleasures and Reebok’s 4/20 Sneaker Is More Serious Than Silly
The Club C Bulc "Not Guilty" seeks to highlight those still incarcerated after cannabis has been widely legalized.
Los Angeles streetwear label Pleasures and Reebok have cooked up a sneaker for 4/20, but rather than play around with stoner stereotypes or motifs they’ve decided to make a more serious point about who’s been left behind in the process of marijuana legalization.
The Pleasures x Reebok Club C Bulc “Not Guilty” has been made to call attention to those who are still incarcerated for marijuana charges, even as the drug has been widely legalized across the United States. A tonal green makeup defines the suede and mesh upper while sitting atop a gum sole. Pleasures’ name replaces that of Reebok in the midfoot window, but the more significant branding swap comes via the left tongue, which reads, “Justice Reform.”
“It was an easy choice to team up and amplify our major voices on this issue,” Pleasures co-founder Alex James said in a press release. “Put some real money and awareness behind the project to get affected people out of jail and back in society.”
The sneakers come as part of a wider a T-shirt, shorts and hoodie. To coincide with the capsule, Reebok has pledged to donate $10,000 to Last Prisoner Project, a nonprofit dedicated to criminal justice reform through progressive drug policy.
Reebok launched the Club C Bulc in 2023 as a puffed-up version of the tennis shoe from 1985. Through its new dimensions, it takes on the trendy look of Y2K era skate shoes.
The Pleasures x Reebok Club C “Not Guilty” will first release April 19 through Pleasures’ website before an additional drop the following day through Reebok’s website and select third-party retailers. Pricing for the shoe is set at $130.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.