Siete Family Foods' retail sales reach $400M as Austin brand aims for billion-dollar empire
Siete Family Foods Inc. is one of Austin's most well-known brands, with its tortillas, chips and other Mexican-American fare on 37,000 retail shelves across North America.
(Austin Business Journal) -- Siete Family Foods Inc. is one of Austin's most well-known brands, with its tortillas, chips and other Mexican-American fare on 37,000 retail shelves across North America.
The grain-, gluten- and dairy-free food company has made a nationwide splash by adapting Mexican flavors to certain diets, such as keto or gluten-free. The homegrown brand has experienced rapid growth in recent years: it had its products in just 8,000 stores in 2019, and officials said its retail sales — a metric of dollars sold in tracked retail channels — reached $400 million in 2023, up from $150 million in 2020.
And much of its growth has followed its partnership with an Austin-based powerhouse: Whole Foods Markets Inc.