Pepsi autopsy: How the brand got its commercial so massively wrong
The protesters in Pepsi's disaster of a commercial might not have had a message, but critics certainly do: Worst. Ad. Ever.
The now-scuttled spot inspired a monumental flood of derision from all corners of the web on Tuesday. Activists, celebrities and Americans of every political leaning united in roasting Kendall Jenner's tone-deaf answer to centuries-old racial tensions.
Many saw the commercial as the epitome of Madison Avenue's worsening habit of leeching onto serious social causes with empty corporate posturing. Don't expect that to end with The Pepsi-Jenner Disaster.
"It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it." Read more...
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