Instagram is about to get even more adverts and there’s no escape
Instagram is about to unleash yet more adverts upon its users.
The Facebook-owned app first introduced messages from its sponsors back in 2013.
Now it’s going to place adverts on its Explore page, which is accessed by 50% of users at least one every month.
Explore shows photos and videos posted by accounts you’re not following which Instagram thinks you might be interested in
Instagram wrote: ‘Explore can help them find the next business or product they might love.
‘Brands are an important part of the Instagram experience for people. Whether it’s shopping, catching up on stories or discovering the latest trends, we see people actively looking to connect with brands they like.
‘That’s why, over the next few months, we’ll be introducing ads in Explore feed.’
It said the ads will be introduced ‘slowly and thoughtfully’.
‘After tapping on a photo or video in Explore, people may begin to see ads as part of their browsing experience just like in the main feed,’ Instagram added.
‘As always, people have control over the ads they see. For more information on the actions people can take, please visit our Help Center here.
‘As we continue to invest in Explore, we want it to be the best place for people to discover something new and for businesses to connect with people who might become meaningful customers.’