Staples Easy Button gets IoT makeover
“That was easy” is the iconic tagline of Staples. The international retailer has used that line since 2003. In 2005, the slogan took a material shape and appeared in ads as a red “easy” button. Now, Staples is giving its next-generation of the Easy Button a serious IoT makeover.
The button was meant as a metaphor to represent easy business transactions. But that didn’t stop people from wanting an actual button. Staples responded by producing Easy Buttons as a “stress relieving” novelty. Pushing the button causes it to say, “That was easy.”
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