To back up or not to back up — your data has the answer

As IBM’s general manager of analytics, Rob Thomas’s job is to understand how big data can benefit industries all around the world. In his book The End of Tech Companies, Thomas reported findings from Siemens AG that hold that by 2020, over 50 billion connected devices worldwide will produce 43 zettabytes of digital data. He also discusses how non-IT companies are becoming as well-versed at analytics as their IT peers.

With so many connected devices “phoning home” and so much of what we do in our daily lives being tracked by someone somewhere in the ether, it’s no wonder our data centers are bursting at the seams. But do companies need to back up all of that data? Does every last byte of chatter need to become part of our disaster recovery (DR) strategy?

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