BrandPost: How to Create Hyper-Aware Stores for Enhanced Experiences and Better Business Outcomes
By Gerri Hinkel, Director of Solutions and Vertical Marketing at Aruba, a Hewlett Packard Enterprise company
Competitive pressures for retailers to gain and retain shoppers are at an all-time high due to an uncertain economy, demanding customers, and the explosive growth of e-commerce due to the global pandemic. These challenges are a constant and a forcing factor for stores that must innovate even amidst uncertainty.
In this environment, savvy retailers like Tractor Supply Company and H-E-B are creating hyper-aware stores – leveraging each respective network to do more than connect devices and secure payment data. Edge IoT devices such as sensors, cameras, and voice communicators, combined with contextual details such as location and identity, can provide real-time insights to understand space utilization, improve customer experiences, and drive better store operations.