5 tips to get the most out of Dreamforce

Dreamforce is not just a tradeshow. It’s practically a cultural phenomenon (bring on the ukuleles!), and it certainly has a significant impact on the economy of San Francisco. 

Whether you go in person or visit via the web, you’ll be subjected to a mind-numbing array of stimuli. Probably 250 press releases, hundreds of video streams, podcasts, interviews, CNBC segments, all screaming “BUY BUY! BUY!!!” – either for the products or the vendors’ stocks. But all of that is in the vendors’ interests, not really yours. 

The meat of Dreamforce is in the breakout sessions, not the keynotes. If you’re lucky you can take in 20 of those breakouts. That’s 10 percent of the total on offer, so you have to choose carefully.  Of course, everything important was filled up a month ago…but that’s OK.  Because of Tip No. 1:  if you’re a fully-registered attendee, go to the Dreamforce site and hit the Chatter feed. Some of the session decks are already up there. Load ‘em up. 

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