4 ways Apple missed the mark with iPhone 6s
"The only thing that's changed is everything."
That's Apple's tagline for its shiny new iPhone 6s and iPhone 6s Plus smartphones. It has a nice ring to it, right? But there's one hitch: It's not true.
The company's CEO, Tim Cook, acknowledged as much yesterday, during the big iPhone 6s unveil in San Francisco. "While they may look the same, we have changed everything about these new iPhones."
The new iPhones don't just look similar; they look exactly the same, with the exception of a new pink, nay Rose Gold, color option. It's not uncommon for Apple (or any technology vendor) to exaggerate when showing off new products. In fact, it's par for the course — the late Steve Jobs called the first iPad "magical" in 2010, and as far as I know, it never made anything disappear, or even levitate, for that matter.
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