Apple's Cook looks to grow its $25 billion enterprise business

Apple CEO Tim Cook says no organization, including his own, "deserves a really high grade" for their efforts in enterprise mobility. "The tactical way people are using mobile in enterprise is too much around doing email, browsing, doing basic things, not reinventing and transforming their business," Cook said during a keynote at BoxWorks, enterprise storage company Box's annual conference in San Francisco yesterday. 

For Apple, enterprise a $25 billion a year business

As he often does, Cook reiterated that Apple is just getting started in the enterprise. Of course, the company already generated $25 billion in revenue from its enterprise business during the 12 months ending in June, according to the chief executive.

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