IDG Contributor Network: Reason for tablet fall-off is big phones, says report
Tablet-driven Internet traffic is collapsing, and in one country it’s off by a quarter compared to the same time period a year ago. That’s despite mobile Internet traffic growing overall, says a report.
The reason for the demise of the tablet is a take-off in large-screened smartphones termed ‘phablets,’ reckons Adobe’s digital market research arm, Adobe Digital Index.
Adobe has been looking at mobile Internet traffic in EMEA—which is an acronym for Europe, the Middle East and Africa—when it spotted the trend.
Most glaring was Saudi Arabia’s 25% decline in tablet use, despite “exploding” Saudi Arabia use of mobile for Internet access.
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