Microsoft's focus on Windows 10 upgrades is a mistake

Microsoft made a mistake at its recent developers conference when it didn't use the opportunity to push customers to buy new hardware, an analyst said today.

"On behalf of the Windows 10 team, we're happy to welcome all of these customers to Windows 10, whether they have a new PC, a five-year-old PC, or a Mac [emphasis added]," said Terry Myerson, the executive who leads the company's devices and operating systems group, after touting a new number of active Windows 10 users.

Carolina Milanesi, principal analyst at Creative Strategies, picked up on Myerson's "five-year-old PC," and didn't like what she heard.

"While Microsoft stated it is fine with some of those users having five-year-old PCs, a clear response to Phil Schiller's recent comment on the topic during Apple's last launch event, we strongly believe Microsoft should actually be concerned about the issue," Milanesi wrote in an analysis published on Creative Strategies' website.

To read this article in full or to leave a comment, please click here