Facebook tells B2C businesses: I feel your mobile pain
Facebook’s Messenger chat-bots and an update to the React Native cross-platform mobile development framework—both announced last week week—could relieve the pain felt by businesses trying to shift customer interaction from the web to mobile.
It might seem there is an app for everything, but not every business has one. Building a token app that lives a lonely existence on the app store doesn’t help keep customers buying as they shift from the web to mobile. And meaningful mobile relationships and revenue-generating campaigns still elude most businesses because of the high cost of having Android and iOS development teams and the challenges of recruiting developers.
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