How gender differences can make your company stronger

Remember that popular relationship book, “Men are from Mars, Women are from Venus,” which aimed to help couples communicate better by helping them understand the innate differences between the sexes?

As it turns out, the neuroscience explored in that book can help businesses create more gender balance in their ranks — not simply by upping the numbers of female hires or treating everyone the same in the hopes of eliminating bias. Rather, the practice, known as gender intelligence, applies gender science to highlight and create an appreciation for the natural differences between male and female attitudes and behaviors, according to Barbara Annis, founding partner of Gender Intelligence Group (GIG) and a pioneer behind this leadership style.

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