Google just blew up its all-in strategy for productivity software
For a very long time, Google has focused on building its own productivity software to serve everyone from consumers to massive enterprises, and then locking people into its core experience. That all changed on Wednesday.
The company announced that it's partnering with Box to let users of the enterprise cloud storage and content services platform edit documents with Google Docs, Sheets and Slides, but keep them stored inside Box.
It's a vast departure from the company's previous direction, which required people to store files edited with Docs inside Google Drive. Google said that the company is working on turning its Docs productivity suite into an open platform, and is open to working with other storage providers in a similar way.
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