IDG Contributor Network: Vendors push the 'private instance on a public cloud' proposition

A decade or so ago, a few visionaries decided that a new way of delivering technology was valuable. Pioneers at both the software end of the spectrum (Salesforce and NetSuite) and the infrastructure end (Amazon Web Services) came up with solutions that, rather than being delivered on premises, could be consumed on-demand and via the internet. While it seems natural enough now, back in the day this was a revolutionary concept.

And unsurprisingly, the way people have reacted to this “cloud thing” has changed over time. I have sat in many conference keynote sessions where industry leaders told of the risks, the utter devastation, that would occur should cloud actually reach an adoption tipping point. Much doubt was cast on the model, and customers were advised to keep with the status quo.

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