The AMD Effect might be back—and that’s a good thing

In the early part of this century, Intel had become fat, dumb and lazy, not to mention complacent. Competitors such as AMD, Cyrix and VIA had been vanquished, and Intel stood alone on the x86 market. Its product offerings were a confusing mess of code names and features that confused even a propellerhead like me. 

Then AMD made its move. It introduced the Athlon, a dual-core, 64-bit x86 processor with the memory controller on the CPU. Intel pooh-poohed all of this. It had a 64-bit strategy called Itanium. No one needed 64 bits anyway.

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Intel would eat its words. Once Microsoft and the Linux community introduced 64-bit versions of their operating systems, Athlon and its server equivalent Opteron would take off like a shot. Not because of performance, but because they shattered the 4GB memory limit of 32-bit processors. Now you could have servers with 8GB, 16GB or more, if you could afford it, and the age of server consolidation and virtualization had begun.

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