Why is Bamba, Israel's Iconic Snack, Cheaper in America?
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Earlier this week, news broke that supermarket chain Trader Joe’s has begun selling Bamba, Israel’s iconic snack. Some Israelis celebrated the announcement. Others had more concrete questions: How much does Bamba cost in New York?
As it turns out, a lot less than it does in Tel Aviv: As Israeli media reported yesterday, a 3.5 ounce package of Bamba sells for 99 cents at Trader Joe’s, while in Israel consumers will pay $1.14 and more for a smaller, 2.8 ounce package.
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