Mastercard calls up Pele to #StartSomethingPriceless with Champions League campaign
February 13 – Champions League sponsor Mastercard, who last week extended its 24-year partnership for another three-year cycle to 2021, has called up Pele to activate the brand sponsorship in advance of the last 16 knockout rounds.
Developing its #StartSomethingPriceless campaign which highlights small events that become trigger events to life changing moments, Pele – who started something priceless for many football fans – stars in a short film titled 22 Languages.
The film gathers together 22 real people from 22 countries (there have been over 70 nationalities represented in the Champions League this season) who were asked to participate in a documentary about super fans.
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