Why everyone is furious at a Burger King UK tweet on International Women's Day
Not great tweeting right here.
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You may have seen some tweets about Burger King, specifically their brand in the UK, and something about International Women’s Day and a whole lot of anger. If you’re confused and want to keep track of what’s going on, that’s what we’re here to do.
Basically: this is a case of a brand tweeting a really awful thing to get everyone’s attention, by then following it up by revealing that it was part of a a big new project Burger King UK was working on. The lesson here? Brands: don’t do that.
OK, what the heck happened here?
This is a tweet from Burger King UK that just so happened to go out on March 8, which is International Women’s Day.
WHAT?! HOW DARE THEY?!
Right? Except that wasn’t the message, which continued as part of the thread revealing BK UK will be launching a scholarship program to “help female Burger King employees pursue their culinary dreams!”
Did they apologize?
Not really. There was a lot of doubling down:
What was some of the other reaction?
A lot of tweets that look like this:
Was this a good idea?
No. No it was not.