Deutsche Telekom outbids rivals to land 2026 World Cup broadcast rights in Germany
May 22 – German telecommunications entity Deutsche Telekom has landed the German broadcasting rights for the 2026 World Cup, according to domestic tabloid Bild.
With the rights acquisition, MagentaTV, Telekom’s TV platform, could air all 104 matches live from the tournament in the United States, Mexico, and Canada. The Bonn-based company previously acquired rights to the 2024 European Championship, airing some matches exclusively – a move that boosted profits and drew new viewers to its TV service.
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