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Декабрь
2025

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Dress up potatoes for the holidays with individual Gruyere gratins

Chicago Sun-Times 

There's nothing cozier and more comforting than a bubbling casserole of cheesy potatoes in the winter. This rustic side is often prepared in a large gratin dish, which can be plunked in the center of a table for indulgent family-style serving. However, when the holidays beckon and your menu demands a little fancifying, dress up this moreish dish by portioning and baking it in elegant individual ramekins.

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Lost in translation: Bollywood struggles to speak Gen Z lingo

Economictimes.indiatimes.com 

Bollywood is struggling to connect with Gen Z, who seek authentic, fresh storytelling over formulaic narratives. While this demographic enjoys diverse genres and theatrical experiences, mainstream Hindi cinema's current offerings often fail to resonate. Makers must adapt marketing and creative strategies to capture their attention.

Zoomer at the centre of entertainment’s next major act

Economictimes.indiatimes.com 

Gen Z is reshaping content, commerce, and creativity by demanding interactive, creator-led ecosystems and micro-payment models. Their preference for gaming, short-form storytelling, and blending of formats drives platforms to innovate. This generation actively participates, creates, and monetizes, transforming content into a dynamic social and commercial loop.



Run, rave, repeat! Wellness turns social for Gen Z

Economictimes.indiatimes.com 

Gen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physical wellness is now a social identity. Gen Z is also choosing low and no-alcohol drinks. This zero-proof trend will continue. Non-alcoholic cocktails are emerging for social settings.

This Gen sets eyes on a green future

Economictimes.indiatimes.com 

India's Gen Z, shaped by economic growth and digital access, approaches environmental issues with a solution-oriented mindset. With parental economic security and a focus on capital markets, they prioritize sustainability, viewing environmental impacts as problems to solve. This generation sees climate and environment not just as concerns but as career opportunities, driving a surge in green job demand across India.

No weight & watch approach in Gen Z’s main weightloss plan

Economictimes.indiatimes.com 

Young adults in their early 20s are increasingly seeking weight-loss drugs like Mounjaro for cosmetic reasons, despite not meeting medical criteria. Doctors report a rise in demand from Gen Z, with many practitioners prescribing these medications indiscriminately, even when diet and exercise would suffice.

From clubbing to kirtan, Gen Z find a new groove in bhajan raves

Economictimes.indiatimes.com 

Gen Z is embracing a new nightlife trend, opting for bhajan-led community gatherings and kirtan EDM over traditional clubbing. This sober social movement is gaining significant traction, with ticketed devotional nights selling out and searches for related terms skyrocketing. Organizers anticipate this spiritual-social format to become mainstream by 2026.

Gen Z's art era: How the new generation is reshaping the art market online

Economictimes.indiatimes.com 

Gen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They are driving the rise of young contemporary artists and regional voices, often starting with accessible price points and fractional ownership. The art world is adapting by leveraging social media and offering more approachable collecting experiences to engage this demographic.

Adani calls for more flying rights, eyes more traffic at its airports

Economictimes.indiatimes.com 

Adani Group wants more international flights at its airports. This plan conflicts with Air India and IndiGo. These airlines worry about competition from foreign carriers. Adani Group is investing heavily in airport upgrades. They believe more flights will make Indian airports global hubs. The government's current policy limits foreign airline capacity. This situation impacts ticket prices and airport development.

Gen Zoomers take the road less travelled

Economictimes.indiatimes.com 

Gen Z is significantly influencing the travel industry, making up almost 40% of global travelers. This tech-savvy, eco-conscious generation prioritizes experiences, leading to innovations like bar check-ins and all-day breakfasts. They are driving demand for spontaneous, short-haul trips and immersive long-haul journeys, with a growing interest in spiritual travel.

Gen Z stands at the heart of India’s big manufacturing pivot

Economictimes.indiatimes.com 

India's electronics and semiconductor manufacturing growth is poised to be driven by GenZ. This digital-native generation brings technical fluency and an appetite for innovation, transforming the sector from assembly to invention. Industry leaders believe GenZ's comfort with advanced tools and their questioning nature will propel India to become a global hub for high-value manufacturing and chip design.

Matcha isn’t just a trend, it’s a vibe for Gen Zoomers

Economictimes.indiatimes.com 

Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. This trend is reshaping the F&B landscape, with brands like Starbucks and Got Tea adapting to cater to Gen Z's demand for personalized, visually engaging, and lifestyle-driven experiences.

New Year strike fears push brands to stock up as delivery workers plan walkout

Economictimes.indiatimes.com 

As delivery gig workers plan a New Year's Eve strike over pay and safety, packaged goods companies are increasing stock in kirana stores and supermarkets. Restaurant chains are promoting their own apps and partnering with unaffected logistics providers to mitigate potential delivery disruptions.


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Swipe, save, invest: Banking on the move, the Zoomer way

Economictimes.indiatimes.com 

Gen Z is redefining banking, prioritizing mobile apps and UPI for all financial needs over traditional branches. Banks are adapting, with a significant portion of new digital customers being Gen Z, who seek speed, simplicity, and seamless experiences. This digital-first mindset is also influencing insurance, with a demand for instant, controllable products.

Gen Zoomers and their ever-growing love for mutual funds

Economictimes.indiatimes.com 

Fintech platforms are increasingly attracting new mutual fund investors, particularly Gen Z, who are registering a significant number of new Systematic Investment Plans. This younger demographic, preferring equity-oriented products and a do-it-yourself approach, is driving a structural shift in investment behavior and entering the market at an earlier age.

Book is not dead: They’re more alive

Economictimes.indiatimes.com 

Despite predictions of decline, books are experiencing a resurgence, particularly in India where Gen Z is driving significant growth in print volumes. This trend, fueled by online discovery and offline community engagement, signals a deliberate return to tangible experiences in an increasingly digital world.

Reimagining the link between work, office and employment

Economictimes.indiatimes.com 

India's digital infrastructure is advancing rapidly, with innovations like JAM and UPI transforming payments and e-commerce. However, a historical perspective reveals that current changes in work and employment are part of a continuous evolution. Younger generations face a dynamic job market shaped by technology and economic shifts. Understanding these trends is key to navigating the future of work.

Gen Zs are demanding ‘affordable aspiration’

Economictimes.indiatimes.com 

India's Gen Z is transforming retail. This generation, emerging from cities and digital spaces, demands value, personalization, and real-time trends. By 2026, they will be key decision-makers. Brands must be agile, transparent, and offer affordable aspiration. AI will enhance shopping experiences, making them intuitive. Gen Z is not just participating; they are rebuilding the marketplace.




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