Airbnb reportedly launching a premium tier to compete with hotels
Airbnb is getting ready to launch a new premium service meant to attract higher-paying travelers, according to Bloomberg. This tier will try to lure new customers who have yet to try the platform because they prefer the amenities that come with upscale hotels.
This is the first time upscale properties will be segmented into their own category, and Bloomberg’s sources say the included listings will be officially inspected by Airbnb to make sure the homes meet designated standards and will offer incentives for participants — like a consultation with an Airbnb-provided interior decorator. Requirements for the program include new and matching bedding, single-use toiletries, available bottled water, tea, and coffee, and other amenities...