HQ’s Ready Player One and Nike ad deals show just how lucrative mobile audiences can be
Mobile trivia game show HQ has landed its first high-profile pair of sponsorships slated to debut this week: a Ready Player One tie-in courtesy of Warner Bros. and a surprise giveaway in conjunction with Nike’s celebratory Air Max Day. The marketing deals mean HQ, which hosts twice-daily live trivia games that give away real cash, will be more than able to cover the cost of larger-than-normal prize pools on top of experimenting with its ongoing and unprecedented live video format.
According to AdAge, which first reported the news of the RPO deal, HQ will host a $250,000 game this Wednesday that will feature questions related to the film adaptation of Ernest Cline’s VR-focused pop culture love letter. It’s not clear if HQ will also run...