Sweden’s official Twitter account will no longer be run by random Swedes
Sweden is rightly famous for many things — its natural beauty, its health care, its wealth, Ikea — but one of the country’s most public achievements, its Twitter, doesn’t always come up in those conversations. Since 2011, the Swedish Institute has handed over the keys to the country’s official Twitter account to a new Swede every week, letting them tweet anything they want. The goal was to show the country as it really existed through the eyes of its various citizens.
“Through the stories of the various curators, not one Sweden is conveyed, but several,” the government wrote on its official project website. “In an age of mass communication and increasing globalisation, a country depends largely on how it is perceived abroad,” it...