Amazon wants Alexa to be the operating system for your life
It’s been a week since Amazon’s seemingly annual Alexa-oriented hardware event, but the tech and retail industries will likely be processing the rapid-fire announcements for many months to come. In just under two hours, Amazon announced more than a dozen new products aimed at everything from home audio and entertainment to kitchen appliances and in-car infotainment. The products were rolled out so abruptly and with so little fanfare that it was impossible for most onlookers to keep up, let alone contextualize and understand why Amazon had made an Alexa-powered microwave oven or a 100W subwoofer.
Amazon’s peculiar and blitzkrieg-style marketing strategy aside, it’s clear now that the company has every intention to make Alexa, its Echo...